China is Winning the Global South

While the United States and its allies have focused extensively on the military and technological fronts in competing with China, the third front in the Global South remains critical yet underappreciated.

While the United States and allied national security community have focused extensively on the first two fronts—potential military conflicts and technological competition—the third front in the Global South remains critical yet underappreciated. This region represents some of the world’s leading sources of strategic materials, consumer markets, potential allies—as well as current or potential partners in security burden-sharing. China has been actively making inroads in the Global South for well over twenty years, with relationships dating back more than fifty years—some based on Chinese manipulation of anti-colonial sentiments. Russia, in some cases, has relations going back much further, with some lingering, popular appreciation for the Soviet Union’s support during these nations’ anti-colonial struggles.

China views the Global South as a pivotal market and partner in challenging the liberal world order. By leveraging the concerns of the Global South about the current international system, China aims to undermine the influence of the United States. The Chinese leadership, often accusing the United States of initiating a “new cold war,” advocates for the “democratization of international relations.” This narrative is part of China’s broader strategy to reshape the global order around its own interests rather than U.S. ones. Beijing’s asymmetric response emphasizes “non-alignment” and a commitment to helping countries protect their sovereignty, avoiding alignment with major power blocs or external dictates. This approach is presented as a counter to U.S. efforts to restore the appeal of liberal democracy, which China portrays as an outdated “cold war mentality” that threatens Chinese ambitions, both on a regional and global scale.